Moxy Hotel
Creative Direction
Content Creation
Brand: Moxy Hotels is Marriott International’s newest brand catering towards the experience driven nomad. Moxy is defined by its fun attitude and smart space rooms.
Summary: During my internship at Moxy Hotel - Austin, I had the privilege of working with the marketing manager in the creative processes of an OOH ad activation + a winter pop-up activation. Apart from the activations I was also tasked with creating social media graphics.
Projects:
Greeting from Moxy
Moxyville
GREETINGS FROM MOXY
Moxy Austin was going through a rebrand where they wanted to appeal to families visiting their children at the University of Texas. I was tasked with brainstorming ideas for 10 window decals on the side of property that would present the brand’s unique, fun and playful aesthetic, while informing the West Campus community about what Moxy has to offer.
The concept I pitched was “Greetings from Moxy Austin”, The 4 window decals resembled a “greetings from..” postcard with graphics that reflect the Austin lifestyle + culture. Including graphics of the UT Tower, the South Congress Bridge, the Texas capital, and music. The remaining 6 windows included information about what to expect for Moxy.
MOXYVILLE
Every winter Moxy launches a holiday pop-up bar, I was tasked with brainstorming a seasonal theme and event activations. I pitched a Dr. Seuss theme for the bar and was tasked to create graphics to promote the pop-up.
For event activations, Moxy hosted a vendor marker and a West Campus bar crawl. I was also tasked with creating the graphics for social media, menus, event flyers, and a t-shirt design.
Pop-up Bar Graphic
Instagram Post
T-Shirt Design
Instagram Story
Instagram Post
Instagram Story