Way.co

Brand: Way, a tech start-up with offices in Paris and Austin, empowers hospitality brands worldwide to unlock the power of experiential programming. Way offers an innovative booking software solution that seamlessly integrates into client websites, enabling curated experiences to enhance brand loyalty and drive ancillary revenue.

Project: I joined Way during the exciting time of a product split + company rebrand. I was given the opportunity to assist in planning a GTM across multiple mediums such email, press releases, social media, events, white-papers and a brand videos. I was able to create of a full funnel content strategy for Instagram and LinkedIn to position Way as the industries thought leader while driving sale conversions. Additionally duties included internal and external content creation, creative management, and marketing operations.

• Gained 150+ Organic Followers on Instagram

• Gained 1,400+ Organic Followers on LinkedIn

• Garnered 600+ LinkedIn Newsletter subscribers in the first 4 months.